"77% of employees are not engaged." - Gallup


"Belonging is the number 1 priority, post COVID. Wellbeing is number 2. " - Deloitte Human Capital Trend Report UAE.

To achieve the Dubai 2030 Vision, we will need engaged people.

Many certification programs and award shows have existed for several years. However, the engagement numbers remain too low. That makes employee engagement a wicked problem, and we need more to improve our game.

To solve a wicked problem, we need to build a community. The Bravos are a proven concept. We build a community where we connect, listen, learn, grow and celebrate.

We add an extra layer to your people engagement strategy. Call it a journey to:

  • Upgrade your employee engagement strategy.
  • Learn & share insights with other participants and experts.
  • Measure, benchmark and improve key drivers that impact belonging & well-being.
  • Boost your employer brand and prove that you care about people.
  • Involve your teams, give hope, have fun and increase belonging and trust.
  • Connect with fellow leaders and experts in the region.
  • Win an award and transform your employees into proud ambassadors.

The Bravos started as the "Employee Engagement Awards" in Belgium. In the past 5 years, the Belgian community has grown, and the TV show has received the highest number of unique viewers on the biggest business channel. Together with the founders, Eleven, and Omnicom Media Group ME, we bring the format to the Middle East under a fresh brand name.


1: Register or nominate your organisation in the small, medium, or large category. We plan an intake call with one of our facilitators to discuss your goals, share best practices, and explain the participation fees.

2: Your journey starts. Work on your case with your own team. Our coaches will help you up your game. You connect with other candidates during Lab events.

3: The Expert and NextGen jury screen all the cases, give feedback and nominate candidates per category for the final round. Nominees pitch in an online TV quality show.

4: Gala awards show.

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"This was fun! Such a refreshing hybrid concept. We learned a lot and our employees are even prouder to work in our organisation."

"We didn't win Gold this year but we felt like winners. The progress we made was worth the effort. We will definitely be back next year, stronger than ever!"


Here comes the fun part! You can win several awards and it's not only about bronze, silver or gold. Pitches are recorded and awards are handed out during the Award Gala Event.


Gold, Silver, Bronze, NextGen

These are awarded by the juries to the organisations who made it into the final pitching round. It's based on months of hard work from yourself and your teams! The NextGen award is specifically awarded by the NextGen jurors.


Sector awards

Depending on the number of participants per sector, the jury can decide to have a separate ranking per sector and hand out awards accordingly.


Category awards

As you and your co-workers will be challenged in several categories or domains, the jury can decide to award special awards per category. Maybe you didn't become the overall winner, but you won gold in the "Wellbeing" or the "Employer Branding" category for example. Which domains we will test remains the best-kept secret of Dubai, but rest assured: it will be fun and engaging!