"87% of employees is not engaged." - Gallup


"Belonging is the number 1 priority, post COVID. Wellbeing is number 2. " - Deloitte Human Capital Trend Report UAE. Many certification programs have existed for many years and are doing a great job to help you professionalise HR. Keep doing that! But we need more to up your game.

We add an extra layer to your HR transformation strategy. Call it a journey to:

  • Upgrade your employee engagement strategy.
  • Learn & share insights with other participants and experts.
  • Measure, benchmark and improve key drivers that impact belonging & wellbeing.
  • Boost your employer brand and prove that you care about people.
  • Involve your teams, give hope, have fun and increase belonging and trust.
  • Connect with fellow leaders and experts in the region.
  • Win an award and transform your employees into proud ambassadors.

It's an online TV format that started during Covid in Belgium. In the meanwhile, the show receives the highest number of unique viewers on the biggest business channel.


1: Register or nominate your organisation in the small, medium, or large category. We plan an intake call with one of our facilitators to discuss your goals, share best practices, and explain the participation fees.

2: Your journey starts. Work on your case with your own team. Our coaches will help you up your game. You connect with other candidates.

3: The jury screens all the cases and nominates candidates per category to go to the final round. Nominees pitch in an online TV quality show.

4: Awards event show.

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"This was fun! Such a refreshing hybrid concept. We learned a lot and our employees are even prouder to work in our organisation."

"We didn't win Gold this year but we felt like winners. The progress we made was worth the effort. We will definitely be back next year, stronger than ever!"


Here comes the fun part! You can win several awards and it's not only about bronze, silver or gold. Awards are handed out during the Award Event, or we bring them to your office with a film crew, depending on COVID restrictions.


Gold, Silver, Bronze, NextGen

These are awarded by the juries to the organisations who made it into the final pitching round. It's based on months of hard work from yourself and your teams! The NextGen award is specifically awarded by the NextGen jurors.


Sector awards

Depending on the number of participants per sector, the jury can decide to have a separate ranking per sector and hand out awards accordingly.


Category awards

As you and your co-workers will be challenged in several categories or domains, we will award special awards per category. Maybe you didn't become the overall winner, but you won gold in the "Wellbeing" or the "Employer Branding" category for example. Which domains we will test remains the best-kept secret of Dubai, but rest assured: it will be fun and engaging!