BRAVOS AWARDS DUBAI · A HERCULEAN ALLIANCE PROGRAMME · BUILT IN BELGIUM · ADAPTED FOR THE UAE
BRAVOS is not an HR conference, a commercial award, or a networking club. It's a community driven measurement of how an organisation actually leads its people, builds its culture, and turns engagement into business performance. Run annually, across a cohort, ending in a publicly announced top 50.
Belgian companies have used Bravos since 2020. Bravos Dubai is the first edition built for this city, adapted by the same team.
Dubai's Economic Agenda D33 has set the ambition: one of the world's most competitive, talent-driven economies by 2033. Getting there depends on the organisations that employ Dubai's people and on how well those organisations actually lead them.
80% of employees globally say they're not engaged at work. The companies that buck that number grow faster, hold their talent longer, and outperform their peers on customer outcomes. That gap - between the 80% and the organisations that have closed it - is the gap Bravos measures, cohort by cohort, year by year.
This is not another HR conference, commercial award, or networking club. It's a community for leaders who take culture, performance, and people seriously. It is a benchmark.
Bravos operates under full confidentiality: the scan, assessment, conversations and findings.
"It told us things the board had stopped being able to name."
"For 2 years our board had been circling something about how our leadership team communicated down into the company. Nobody could quite say what it was. The Bravos assessment said it in a single paragraph. That paragraph changed how we run our monthly all-hands."
CEO - Manufacturing company with 160 employees
"The only room I show up to where nobody is selling anything."
"I've been running companies for 16 years. At some point you stop having peers - everyone you meet wants something. Bravos is the only room I walk into where the other executives are there for the same reason I am. That's worth more than I expected when I signed up."
Managing Partner - Services company with 50 employees
"We changed how we budget because of what we measured."
"After our first Bravos cycle we cut a line item we'd defended for years, and added one we'd been avoiding. Neither decision was Bravos's idea. But both of them were impossible without the data we got from the assessment. The company is different now."
Managing Director - IT company with 400 employees
READINESS SCAN
AND PULSES
See where you and your organisation stands.
1-minute scans tells you whether you, your leadership and your organisation is in the right place for the founding cohort. Anonymous and free. You receive instant feedback.
REGISTER FOR THE
MONTHLY LABS
Spend a morning in
the Bravos room
The Labs are sessions where Dubai leaders compare notes on culture, employee engagement, and performance. Open to all exploring whether Bravos is for them.
JOIN THE
FOUNDING COHORT
Your seat in the founding cohort.
Membership is the path into the 2026-2027 cohort; the Labs, the full assessments, the Off Record event, the pitching and eligibility for the 2027 top 50 in Dubai.
The cohort runs annually. The ecosystem runs all year.
A workshop. A keynote. A retreat. A townhall. A full programme. Built around your real challenge, delivered by senior coaches with 10+ years of GCC experience. Indoor, outdoor, or both. From 1 hour to multiple days.
Exclusive member discount: Bravos members save 10% on every booking.
Bravos UAE is supported by partners from a wide ecosystem. Partners don't influence the assessment or the ranking. They contribute venues, reach, expertise, and services that make the programme possible. Contact us to join the movement.
© 2026 Bravos UAE is a Herculean Alliance experience. All Rights Reserved. info@herculeanalliance.ae
